The history of trade shows started in ancient Egypt and the Roman Empire when traders met in order to buy products from local people. These gatherings took place in ancient markets called “bazars”
Romania has a tradition in organizing gtrade shows, but also attending international ones.
Although selling techniques are highly digitalized nowadays, trade shows still are the most common used techniques in marketing. Latest research prove that companies that attend trade shows are the ones that like to get closer to their potential customers.
Trade shows are as well the best way to unveil to the market a new product or service.
Complex Silva hotel can help companies in setting up trade shows due to its modern facilities.